This brings me to think : What's so good about 3PAR? Data Storage Technology (DST) for High End Data Centre. You try to understand them literally will do. Just DST tells you nothing on why DELL and HPQ wanna buy 3PAR leh.
The growing demand for Data Centre and Cloud Computing are the reasons why both giants have to outdo each other.

Data Centre is just a place where you store computer servers to hold information (i.e. email, webpages, photos.....) Imagine this is like a solar farm with many solar panels to garner sunlight and convert to electricity. If you want to generate more electricity, you just need to have bigger farm, more farms to spread out your solar panels to generate more electricity.
You will ask, where got so many emails and photos? It's true that a person's effort will be limited, but you now have millions of people using facebooks, uploading millions of photos into websites everyday. Millions of people keep on uploading videos into Youtube. Millions of Emails being generated everyday and nobody bother to delete coz we don't need to pay gmail or hotmail for these emails. Surely all these have to store somewhere, and the place is NOT called internet. These data is stored in Data Centres.

Like I say, Data Centres are made to hold hardwares such as servers, routers, switches and whatsoever. Just a warehouse for big computers that are running 24/7, (cuz internet don't have rest day).
K, I blah blah blah for so long, what's my trade? Data Centre companies? Haha...
The information I tell you upfront has nothing to do with this stock really. But cuz I know alot of people out there don't know what is data centre and apparently I work in a business that started to venture into data centre and doing really well. Just for some macro background for the global trend going forward.
My pick:-
EMC Corp (EMC)
Current Price : $18.37 (as at 27 Aug 2010 Market Close)
EMC is an IT company that provides information infrastructure and virtual infrastructure technology and solutions. (Chim right, go wiki lor, wish you best of luck to comprehend)
This company earns $1B on $14B revenue in 2009, translates to Net Profit Margin (NPM) of 7%. Wah, Not High, quite low actually.
EMC currently has a market cap of $38B. But this company has a big listed subsidiary, called VMWare Inc. (VMW). If you read all those recent posts on 3PAR, why DELL and HPQ wanna buy 3PAR, it's not because 3PAR is a Data Storage Tech Company (which it really is...). The reason for this M&A is because of Cloud Computing. Abit no link, but that's the truth...
Sian, I now have to explain what is cloud computing.
Do you have a small satellite dish in your home that acts as base station so that you can make phone calls? Do you have your own generators so that you have electricity to use? OF CUZ you don't
Cloud Computing is like Telco and Utilities. Build the infrastructure, then charge a subscription plan (Telco) or Usage Billing (Utilities) to recoup the capital expenditure and earn a profit.
Cloud Computing can be defined as access of computing resources that are typically owned, operated by 3rd party provider on consolidated basis in data centre.
Why cloud is cool and attractive. Other than freeing you from having to buy servers, infrastructure and maintain by themselves, it also allows you to accommodate sudden surge in demand of computer resources by tapping on the common resource pool. Furthermore, softwares and services can be accessed from the internet. Cloud Computing also aids to data recovery and energy conservation.
K, now you have some idea on cloud, I can tell you about EMC's stake in VMW.
VMW is a cloud computing company, specialising in virtualisation. Means you can run MAC OS on Windows Servers, by creating multiple segments within a server to be shared by different users.
So what virtualisation does? Data Centre can buy server, ask VMW to create 10 virtual servers within the server with 10% capacity each and sell the virtual servers to small businesses to host their email and website at a fee. The level of support and services is world-class but for the small business, it will never be possible if they were to do it alone. If 10 small biz each buy 10% space, the server will then be fully dedicated. Each small business can access the virtual server (which is a pre-designated compartment of the server) through internet and manage it.
K, this is the simple illustration. If you have the opportunity to talk to me personally, I will tell you more on the concept of cloud.
Anyway, so it seems that VMW has a good business model, cuz of the technology. The market cap of VMW is currently $32B, as at 27 Aug Market Close.
EMC owns 27million of Class A shares and all of Class B Shares (300m) of VMW.
VMW only have 112m Class A shares and 300m Class B Shares.
Class A and Class B have the same rights, other than voting. Class A = 1 vote, Class B = 10 votes
So EMC owns 80% of VMW and 97% of the voting rights. Effectively, EMC just decides for VMW la, VMW minority shareholders totally no say lor.
K, so earlier I say EMC market cap is $38B, owns 80% of VMW (80% x $32B) = $25.5B
So EMC's own business is worth $12.5B ($38B - $25.5B)
What!!.. EMC's own business is worth $12.5B?
So, the financials of EMC after stripping out VMW?:-
Revenue : $12B ($14 - $2B)
Profit Before Tax : $1.1B ($1.3B - $0.2B)
Net Profit: $0.8B ($1B - $0.2B)
So you are paying $1 for $1 revenue, 16x PE (all based on 2009 figures)
For IBM, you pay $1.60 for $1 revenue; Microsoft, you pay $3.20 for $1 revenue.
The trade here:-
Frankly I don't have 1, the trading range for this stock is tight, $15.39-$20.97.
So at $18.37, it is roughly at the middle of the 52 weeks range.
I just want to raise awareness in this company as I can see this company grows over the years, particularly their stake in VMW is attractive. It seems quite recession proof, the 50 days moving average and the 200 days moving average has been steadily on the rise.
So what your wiki on EMC tells you? Never mind if you don't understand, just know the following:-
We will have more and more information to be stored going forward, so Data Centre has to be more efficient. Virtualisation sounds like a good way to go. (If you need more readings on cloud computing companies, you can refer to ticker CRM (salesforce.com), they are VMW's biggest competitor)
In conclusion, I will write more blogs to take up more data storage space in order to continually fuel the growth of data centre and the need for cloud computing.
Haha....